ICONIC REVERE® COOKWARE RETURNS WITH TWO LINES TO HELP NEW GENERATION COOK WITH CONFIDENCE

ICONIC REVERE® COOKWARE RETURNS WITH TWO LINES TO HELP NEW GENERATION COOK WITH CONFIDENCE

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ICONIC REVERE® COOKWARE RETURNS WITH TWO LINES TO HELP NEW GENERATION COOK WITH CONFIDENCE

New cookware continues legacy of durability and performance with updates for the modern kitchen

ROSEMONT, Ill. – September 27, 2016 – REVERE®, the brand known by generations for its iconic copper-bottom pots and pans, is returning with the launch of two new cookware lines. The new lines – offered in stainless steel and hard anodized aluminum – will continue the brand’s long-standing history and commitment to durability and quality cooking performance at an affordable price, with a patent-pending new feature and fresh authentic designs on trend with the needs of today’s modern kitchen.

The new lines are REVERE Copper Confidence Core™ Stainless Steel Cookware and REVERE Clean Pan™ Hard Anodized Aluminum Non-Stick Cookware. Both lines include a new patent-pending feature, the innovative Nest&Protect™ interlocking handles. Expanding on the functionality of the traditional hanging ring, the new design integrates features to nest and lock fry pan and sauce pot handles in place. As a result, when nested the pots and pans are elevated above one another, seemingly floating, to protect the interior and exterior finish, and store conveniently and efficiently without scratching.

“REVERE cookware is a true legend. It was born from the metalsmith business started by historical figure Paul Revere back in 1801, and carries the same responsibility of quality craftsmanship. We designed the new cookware with a focus on performance and convenience, while honoring the legendary REVERE look and feel found within millions of kitchens all across North America since the 1930s,” said Austin Rothbard, president North America and global product management at World Kitchen, LLC. “From generation to generation, REVERE cookware has been passed down, and we are pleased to unveil these new sets for those looking to confidently share with future generations to come.”

Unique features for the lines include:

  • REVERE Copper Confidence Core™ Stainless Steel Cookware honors the brand’s heritage, utilizing a copper disc centered within each pan’s aluminum encapsulated stainless steel sub-base. Working together, these highly conductive materials help heat quicker than heavier gauge pans and more evenly. The 430 stainless steel base makes this set compatible with all cooktops, including induction. And laser engraved quick-measure marks found within the sauce pots, stock pot and Dutch oven save prep time.
  • REVERE Clean Pan™ Hard Anodized Aluminum Non-Stick Cookware is designed to save time and effort for cleanup. The hard anodized aluminum surface is super durable, and the interior is coated with the Clean Pan™ three-layer titanium reinforced (PFOA free) non-stick coating that is metal utensil and dishwasher safe.

Additional features available for both sets include stay-cool handles and interchangeable glass dome lids, and they are dishwasher and oven safe up to 350 degrees.

REVERE is available at Corningware, Corelle, and More® Retail Stores and online at ShopWorldKitchen.com, BedBathAndBeyond.com and Amazon.com, with plans to roll out at additional .COM and retail locations. REVERE cookware pieces can be purchased individually (range MSRP: $19.99-$97.99), as well as in 10-piece sets (range MSRP: $199.99-$229.99).

To learn more about the new REVERE Copper Confidence Core Stainless Steel and REVERE Clean Pan Hard Anodized Aluminum Non-Stick Cookware product lines, visit REVEREWare.com. For the latest news, follow REVERE on social media: @REVERECookware on Instagram, Facebook.com/REVERECookware and Pinterest.com/REVERECookware.

About World Kitchen, LLC

Headquartered in Rosemont, Ill., World Kitchen and its affiliates manufacture and market products worldwide through a portfolio of well-recognized and respected brands, including under the REVERE®, Pyrex®, Corelle®, Corningware®, Snapware®, Baker’s Secret®, Chicago Cutlery® and Vintage Charm™ trademarks. World Kitchen’s brands and products have a strong reputation for quality, innovation, performance and durability. World Kitchen and its affiliates employ approximately 3,000 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. Pyrex and CorningWare are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC. For more information, visit http://www.worldkitchen.com.